Shape tomorrow, Today

The Denim Experience

The Cost of Denim

Step into a world of cotton threads and discover denimโ€™s hidden price.

The Factory

Go behind the scenes of dyeing and manufacturing, where water, chemicals, and energy are consumed on a massive scale.

A Beacon of Hope

Explore how innovators are transforming denimโ€™s future and get to know the businesses driving a more sustainable supply chain.

Our Denim Decoded Exhibitors

Getting Here

What if what you throw away isnโ€™t the end of its story?

Denim Decoded goes beyond what meets the eye.

Bring a friend and step into an experience that reveals what really goes into your jeans, invites you to rethink what happens next, and shows you how to turn discarded denim into something entirely new!

For a limited time, enjoy 1-for-1 tickets until 28 June.

๐Ÿ”— Link in bio, get your tickets before theyโ€™re gone! ๐ŸŽŸ๏ธ

#ImpactRetail #DenimDecoded #SGEvents #ThingsToDoSG #FashionWithPurpose

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No witnesses. Just clues.

Messages left unread.

Fragments of denim.

Something doesnโ€™t add up.

Who kidnapped Jodi Pink?

๐Ÿ•ต๏ธโ€โ™€๏ธ If you know, you know.

And if you donโ€™tโ€ฆ youโ€™ll have to find out.

Not everyone will crack it.

๐Ÿ”— Link in bio to join the workshop and solve the mystery. 

#ImpactRetail #DenimDecoded #SGEvents #ThingsToDoSG

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Ever wondered what goes into making your favourite pair of jeans? ๐Ÿชก๐Ÿ‘– 

At our Denim Decoded workshop, youโ€™ll go on an escape room-style journey โ€” uncovering the story of denim from cotton farms to dye houses โ€” before crafting your very own custom denim charm to take home.

No experience needed. Just curiosity and a love for good denim. โœ‚๏ธ๐ŸŒฟ

โœจ Perfect for:
Friends, date ideas, team bonding, or anyone who wants a more meaningful experience.

10th April, 6.30pm-8pm
18th April, 10.30am-12pm

๐Ÿ‘‰ Tap the link in bio to secure your spot. Spaces are limited!
#ImpactRetail #DenimDecoded #SustainableFashion #ShapeTomorrowToday

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You've been wearing a secret. ๐Ÿงฉ๐Ÿ‘–

Your jeans know more than you think. And we think it's time you find out.

Ready to uncover it? Our Denim Decoded escape room experience takes you behind the seams!

Denim Decoded is coming. Are you ready to unravel it?

๐ŸŽŸ๏ธ Tickets are live. Link in bio 

#ImpactRetail #DenimDecoded

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Curious about what really goes into your jeans?
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Scan the QR code to:
๐Ÿ” Uncover the denim supply chain โ€” from cotton field to closet
๐Ÿง  Discover your shopper type through our interactive quiz
๐Ÿ“… Sign up for workshops
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Link in bio | Or scan the QR code to get started 

#DenimDecoded #ImpactRetail

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Somethingโ€™s coming. ๐Ÿ‘€ In 50 days, Impact Retail begins.

A consumer-focused initiative by the Singapore Fashion Council, uncovering the real impact of fashion, starting with denim ๐Ÿ‘–๐ŸŒ

Through an immersive exhibition, interactive workshops, and featured responsible brands, discover the journey behind what you wear and how your choices shape the world.

Rethink fashion. Act consciously โ™ป๏ธ
Shape tomorrow, today. Link in bio.

#DenimDecoded #ImpactRetail

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